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In: Economics

APPLE STORE DIGITAL BUSINESS CASE This case reveals the genesis of the Apple Stores, a revolutionary...

APPLE STORE DIGITAL BUSINESS CASE

This case reveals the genesis of the Apple Stores, a revolutionary retail concept launched by Ron Johnson, Apple Computer's senior vice president of retail. In January 2002, Apple Computer was at the eve of one of the most stunning commercial successes ever known in consumer markets. The case details how the retail strategy emerged as a keystone of Apple's overall strategy to support the digital lifestyle of its customers. By analyzing the stores' most innovative elements will araise interesting issues in consumer behavior: the processes of consumer engagement, empowerment, and conversion to purchase. What benchmarck would you reccomned Ronh Jonshon use to evaluate the success Apple store? For instance: Store traffic (Store as a MUSEUM) 1 page please

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Expert Solution

I would make the following recommendations-

  • Its essential to establish a baseline for your consumer satisfaction measures. From simple surveys to instruments including Net Promoter Score, its important to provide structure & objectivity to your measures. Obviously, there’s both an art & science to finding the apt measures and interpreting them and converting them into actions.
  • Conceiving & delivering a consumer satisfaction survey is challenging for firms which lack a formal research operation. It’s incumbent upon the consumer service specialist to construct a clear, easy-to-utilize survey which measures the right features. Also, it is essential to assess the apt time and place to administer the survey. Each step in the process must be carefully considered or you run a risk of skewing the results.
  • Several factors have an effect on consumer satisfaction & loyalty. A Key Driver Assessment tells you what’s most essential to your consumers and where to spend your funds to get the greatest augmentation in consumer satisfaction.
  • Several firms have metrics they rely on to track their performance against the objectives of the organization & KPIs. However, only keeping score is not sufficient. You have to ascertain & manage the activities which drive the numbers.
  • Benchmarking is the procedure of comparing your firm against other firms in your sector . You might compare your most successful rival's consumer processes & satisfaction to your own. Or, you might study a firm outside of your sector known for remarkable consumer service. Creating a benchmarking initiative is a vital element of measuring (and enhancing) your consumer satisfaction.

Rahul Sunny answered 1 year ago
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