Question

Explain how you can use social media to test you website?

Answer 1

Social media testing provides data-driven insight about your social media marketing activities. It allows you to analyze how different variables, like photo and video, affect performance. You might run a social media test, for example, to see if adding emojis to a post's caption increases engagement.

Ultimately, social media tests provide data about how audience behavior can influence the structure of your campaigns.

For example, you might run a social test to learn if video campaigns are worth investing in on Facebook. So, you create one that measures the impressions of an ad with and without a video attached. After the campaign, look at impressions to see if campaigns that have video are worth it for your brand.

Social media tests paint a picture of what messaging is successful for your brand. Instead of researching countless industry benchmarks about what works and what doesn't, you'll have the concrete data from testing.

Social media testing can be extremely helpful — if you're executing correctly. Otherwise, your test could be inaccurate, immeasurable, and ultimately, a waste of time.

The good news is that social tests aren't hard to create or run. The bad news is that if you aren't prepared to run one, your results won't be usable. Make sure that when you make your test, you follow these best practices:

1. Have one specific goal.

2. Know who your audiences are.

3. Take note of your current performance.

4. Check on your test periodically.