Question

How can an employee's use of social media positively or negatively affect their company even if done on their own time and from their own personal account(s)?

Answer 1

Effects of an employee's use of social media on their company even

The rapid growth of the technology and the IoT has significantly changed the way in which people communicate in their personal as well as professional life. One of the major innovations in social media and its applications is Facebook, LinkedIn, Pinterest, google, youtube, twitter, Instagram, and many others. The influences of these applications are not limited to as a means of communication but offer great opportunities for the business in the context of public relations, recruiting, organizational communication as well as learning along with internal and external communication.
While the use of social media at the workplace relaxes the employees sometimes form their stress by connecting friends and families or exploring, but it has more negative effects. Employees' use of social media at the workplace, even in their own time or with their accounts, negatively affects the company. One of the major consequences of using social media while working is that it influences the employees' performance and overall productivity.  
The employees become divert from their task and spend a considerable amount of time on their work on social media. On the other hand, its consequences are not limited to ineffective performance. The employees' usage of social media at the workplace sometimes also results in loss of confidential information, misinformation, and employees' solicitation at the workplace.
According to the report of TeamLease World of Work, employees spend approximately an average of 2.35 hours on social media per day at the workplace, leading to a loss of 13 % productivity. This is why many organizations do not allow employees or offered restricted usage of their personal devices during working hours.