Question

1-. Which of the following factors of consumer behavior include race, ethnicity, occupation, and income?

Personal factors

Social factors

Psychological or individual factors

Situational factors

Price factors

2-. Before buying a cell phone, a customer wanted to find out the options available within her budget. She asked her friends for recommendations, checked out reviews, and did a Google search. Which of the following stages of the consumer buying process did she go through?

Problem recognition

Information search

evaluation of alternatives

purchase decision

post-purchase behavior

3-. Which of the following is the first stage of consumer buying process?

Information search

Problem recognition

Purchase decision

Evaluation of alternatives

Post-purchase behavior

Answer 1

Personal factors play an important role in the buying behavior of a customer. These personal factors are race, ethnicity, age, occupation, and income. Therefore, the correct option is (a). All other options are wrong as they are a misfit in the context of the factors given in the question.

Information search is the second stage in the consumer buying process. It involves searching for information from different sources. These sources could be the internet, family, and friends. When a customer wants to buy a cell phone and asks friends for recommendations and searches Google, he is involved in information search. Therefore, the correct option is (b). All other options are wrong as none of them relate to the question.

There are the following stages in the consumer buying process:

i. Problem recognition,

ii. Information search,

iii. Alternative evaluation,

iv. Purchase, and

v. Post-purchase behavior.

Therefore, the correct option is (b).