Question

Q1. ( 50 marks) please match word count to get a thumbs up

a. What is franchising? (150 words)

b. Analyze some industries in Dubai where franchising is expected to grow ( 220 word)

c. Why is pricing important for small businesses? ( 160 word)

Answer 1

a. Franchising is based on a business model under which a franchisor licenses to a franchisee his technical expertise, methods, copyrighted material, use of his business plan, label, and rights to sell his products. In return, the franchisor pays a specific amount of money and concurs to fulfil certain duties and responsibilities which are unanimously set out by both the parties.

b. Analysis of some industries in Dubai where franchising is expected to grow can be presented as follows-

i. CAFE INDUSTRY

ii. FOOD INDUSTRY

iii. CONSULTING INDUSTRY

iv. EDUCATION INDUSTRY

v. ENTERTAINMENT INDUSTRY

vi. СLEANING INDUSTRY

vii. TRAVEL INDUSTRY

Considering the inherited advantageous/favourable market and demographic environments in Dubai, the abovementioned industries would be the best options to invest in and earn tremendous amount of revenue and profit.

c. Pricing strategy is always very important but it becomes further important when it comes to the small businesses. The reason for this significance of pricing strategy of small businesses can be listed as follows-

i. defines the future of the product and consequently the company’s destiny

ii. acceptability of the product among the buyers

iii. profitability from the product

P.S.

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