Question

Your CEO has decided to restructure the organisation and become more market -oriented. An announcement regarding these changes is going to occur at a meeting scheduled for next week. You have been asked to prepare a short speech outlining the reasons for the new company orientation. Provide context of market orientation and the pro's and con's of the implementation.

Answer 1

Our company CEO has decided to restructure the organisation to become more market oriented. This decision has been taken due to following reason.
1)As the organisation think that there is change in customer wants or needs and for the satisfaction of customer they are restructuring the organisation so they satisfied customer wants.
2) As the organisation think that there product is quite similar to their competitors. So for this reaason the company has decided to restructure the organisation in a way that there organisation stand apart from competitors and easily distinguish can be made between the company product and competitor product.
3)the commitment of top management to new market orientation could also be the reason for the company to restructure their organisation.
4) The necessaity of competitive intelligence so that the organisation can compete in the market and the organisations think that there present structure of organisations is not sufficient for this. So organisation have take decision to restructure its organisation. So that it can satisfy its customers needs more effectively.
                So above point may be reason of organisations restructuring decision.

MARKET ORIENTATION : A market orientation means activity that are centered on customer - first mentality. It means that whatever the company will do will depend on customer needs and wants.
   
Pro's of implementation : 1)organisation will able to stay ahead of its competitors in satisfy customer needs because of its strong market research.2) this approach will allow the organisation to adapt more quickly to changing needs and want of customer. 3) The ability to retain loyal customer is also greater in this approach.4) it is specially beneficial to those industries with more tangible offering or constantly changing customer interest.

Con's of implementation : 1) when customers mostly care about cutting edge product, a market orientation will not work. 2) it will impede the organisation ability to keep up with product focused companies that invest heavily in new product because in market orientation the organisation only focus is customer needs and wants.