Question

As anticipated, CEO, Rodoshi Plastic Industry (RPI),a both domestic and overseas market oriented largest plastic goods industry in Bangladesh, has called you in his office today at 10.30 am and said that, " look PS, as I told you before, you shall have to work very hard to come up to my expectation. You have experience of working in a factory, I believe that experience would give you Enough strength. Now let's talk business—we shall have to undertake a study on what all shape external competitiveness. For that matter please, prepare in details as to how we should deal with 'Product Market Factor'. Must give enough example by own language?

Answer 1

Product market factor is governed by consumer preferences, competitive prices and positioning, supplier integration, cost management, threat kf new entrants, bargaining power of customer and suppliers, threat of substitute and rivalry.

Also external competitiveness is characterised by political factors and instability, changing customers patterns, government regulation, mergers and acquisition within industry, etc.