Question

Develop a Brand Communication/IMC Plan for a product of your choice.The product that you are choosing should have a problem that could be solved by Advertising.

Answer 1

I've choosen Coca Cola's soft drinks as a product for having the IMC plan. Please like this answer, I gave my best!

Since the rise of the modern age, Integrated Marketing Communications (IMC) is becoming increasingly important to companies. It occurs in a number of forms: regular marketing, promotion of purchases, direct reaction and public relations. To meet the strategies and objectives of the company, it will use the different media to attain and recognize the efficacy of the advertising mix. The Coca-Cola Corporation is a worthy blueprint for learning how to execute IMC policy. It is primarily the use of the forms of mass media: print ads, billboard advertisement, and TV ads. Advertising is one of the most direct communication strategies available. The Coca-Cola Company employs a strategic blend of promotional strategies to sell products, as well as being digital with brand promotion and content focused on social media and the Internet. Ad for the Coca Cola Corporation is really popular. It has created numerous ads in the Coca Cola company's history and has a huge influence on society and culture. The product's packaging design has been the logo and identity which is important. Coca-Cola has been ranked No.1 in soft drinks worldwide on many occasions. It is the product of their negative advertising. What's more, Coca-Cola is the first space-borne soft drink brand to emerge.

The Coca Cola Corporation uses the exclusive tactic for direct marketing, for instance, it lets certain restaurants and cinemas sell their goods exclusively, avoiding direct competition. Mobile marketing is also one of the ways; the Coca-Cola Product campaign personalizes sales campaigns by carrying out text messages and focusing on consumer word-of-mouth contact. The business norm has been established by the Web and social media marketing system owing to the exponential growth and popularisation of science and technology. Social networking networks have helped the company gain more than 86 million loyal customers, and they use a distinct approach to offer individual SNS. But its aim and meaning is to stay clear. Interactive web-based marketing takes care of technology and architecture, and then focuses on images, banners and public relations. Internet sports, the content of the Coca-Cola Business website paid attention to the latest goods, political, educational, sporting and charitable activities. Nowadays the remarkable success of the Coca-Cola Corporation is well remembered.

The advertising campaign for the Coca-Cola Corporation is targeted at 2 product categories: food service and retail. Food service relies on coke with product mixing, to maximize menu function and specialty cocktail characteristics. For eg, any meal at McDonald's should suit soft drink at Coca-Cola. Retail is for business collaboration, which involves point-of-sale (POS) strategies and direct distribution to the market. We're the most common shape for POS is a cooler with a company logo for in-store transactions and omnipresent selling machines with traditional brand logo and theme. By comparison, direct distribution of the product is an essential element in the supply chain network. This strategy provides mobile promotional incentives, the company's brand logo written in bright red delivery vehicles. Coca-Cola's growing worldwide success is a direct result of the efforts of commercial merger, targeted targeting, Web-based digital & social media targeting, and brand promotion. In past years, these included in their activities at the IMC. To determine the media efficacy of the Coca Cola product, this can be achieved in a single brand. For eg, media indicators may be measured, advertisement equivalency, journalists host statistical statistics, and the number of articles written etc. The Coca-Cola Company has marketed and distributed its products in more than 200 countries for market share, and hires more than 140 thousand employees. There's no question that amazon has been industry leader. All in all, the IMC policy of Coca-Cola Company is impressive successes, it tracks sales and income, brand recognition, acknowledges degree and position on the global market has become the largest manufacturing chain.

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