Question

Develop a business plan for new product that you intend to forward to your bank for possible funding.

Answer 1

Since the product is not specified here in the question, therefore keeping in view of the current scenario the product that we are selecting to generate this answer will be HAND SANITIZER. (Please note that the name of the company and product mentioned below is fictitious).

  BUSINESS PLAN FOR KAMAO PVT LTD. COMPANY

PRODUCT- GERM-O-ACTION HAND SANITIZER.

1. EXECUTIVE SUMMARY

Kamao Pvt Ltd is an incorporated Private company established in the year 2000. It offers a wide range of Consumer goods that are manufactured by the company and then retailed at departmental stores and shops. The company has a sound Financial performance and was among the top performers inpast 5 years.

Our company is planning to introduce a new range of product that is Germ-o-action Hand sanitizer. Since the consumers have become hygiene conscious during this time, it is a good opportunity for our company to launch this product during this time. The product has Aloe vera and orange extracts which makes differentiates it from the available products in the market as it does not harm the human skin.

2. COMPANY OVERWIEW

KAMAO PVT LTD. is an incorporated private company that manufactures diversified range of consumer products. It was incorporated in the year 2000 with a view to provide access to all the basic consumer goods at the best possible prices to the customers. With over 1,00,000 employees, our company has always aimed to provide a healthy working environment to its people. All our products manufactured are eco-friendly, thus contributing towards the environment. Our company also contributes 2% of our profits towards growing trees.

The mission statement of Kamao pvt ltd is Consumer goods at the best price.

3. MARKET ANALYSIS

Our company is aiming to launch a new product in the market which is the Hand Sanitizer. With the current circumstances of Covid 19, our aim is to make Hand Sanitizers available to the consumers of every age group, thus the market reach of the product is quite high. Here is the SWOT analysis of our product GERM-O-ACTION.

Strengths

• Since our company has been established since 2000, we have a good prior experience about each and every market.
• The consumers are much aware about our company thus launching a new product will be easier.

Weakness

The company has a lack of experience in team management which sometimes turn up against the company.

Opportunities

• The biggest opportunity is the current situation where the demand for hand sanitizers has increased.
• People have become more health and hygiene conscious, thus they will continue using sanitizers even after the pandemic.

Threats

The company may have to face a lot of competition in this product line.

4. PRODUCT

GERM-O-ACTION is a premium hand sanitizer range which has 79% alcohol in it, thus making it effective against most of the dangerous viruses. It's major advantage is the Parent company's pricing stategy which aims to provide the best quality at the most reasonable prices to its customers. It is manufactured in a variety of range. The most unique feature of Germ-O-Action is that is not safe to use and is less harmful for the hands as compared to most of the sanitizers available since it has aloe vera and orange extracts in it.

5. MARKETING PLAN

The company uses advertising and sales promotion as its tool for most of the products. Here is a brief description regarding the 4 Ps.

Product

Germ-O-Action is the skin friendly hand sanitizing range which has 79% alcohol content in it, thus effective in killing germs and at the same time is not harsh for the human skin.

Price

Our company has always aimed to provide best products at lowest possible prices. Thus our Hand sanitizers start with $2 and go up to $20 which is a reasonable price for every customer.

Place

Our company Kamao pvt ltd has its operations based all over the globe.

Promotion

We use advertising and sales promotion as our major tools.

6. LOGISTICS AND OPERATIONS PLAN

Kamao Pvt Ltd manufactures its products and the product is then retailed at all the stores and shops. Therefore our product will be available handy to the customers at all the nearby stores. They will have easy access to Germ-o-action.

7. FINANCIAL PLAN

Our company has been among the leading performers since past 5 years. Each year the company generates a positive cash flow statement and the profit margin remains above 20%.

For our Germ-o-action product, we are planning to generate funds through 60% equity and 40% debts and loans thus we look forward to your possible funding.