Question

in the Amazon’s rise is forcing laundry detergents to shrink, how communication theories unilever could consider for successfully introducing the new packaging on the market place.

Answer 1

key points

Here communication theory is concerned with systematic description and explanation of a particular products and also sharing information of these products.Branding seek to provide a unique identity to a product and to make its different from other products in the market.The focus on this strategy will ensure unliver products one of its most important assets is marketing talent.Unilivers success shows that used effectively and supported throughout the business,purpose can be a hugely effective platform for growth.The purpose of packaging is to promote the product in the market and also the packaging keep safe the product from any kind of damages ,it ensure that consumers receive the products in its original condition uniliver successfully introduce these.Functional packaging is a neccessity at product launch and also the attractive packaging help you gain the eyeball on the market shelves and it is help to increase sales. unilivers plastic packaging makes a contribution to saving resources and reducing emission,its packaging is not only good for the environment but also its good for business.