Question

From the textbook Global Marketing by Warren J. Keegan, and Mark C. Green.

Chapter 13 Discussion Questions

13-13 How does usage of electronics products vary from country to country?

13-14 What strategies should Samsung pursue in 2015 to make this a successful global campaign?

Answer 1

13-13

Usage of electronic products vary on the basis of different reasons. The first prominent reason is the presence of technological environment in the country. Each country has different level of technological advancements and accordingly, companies launch their products. For example, Apple sells latest models of iPhone in developed countries, but Apple is still promoting iPhone 5 models of low cost version in developing countries. It is because of the difference in technology level in different countries. The second reason is the purchasing power of the consumers in each country. In some countries, it is at lower level, so companies launch only those electronic products that suits to their pocket. Hence, changing purchasing power, makes changing presence of the electronic products in the countries that affect consumption. The third reason is the presence of suitable infrastructure that facilitates the consumption of electronic goods. It also affects the usage of the electronic good in different countries. For example, presence of bandwidth is very important for efficient usage of smart phones. Hence, it will affect the usage of smart phones in any given country.

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