Part 1: Marketing & Community Relations: After reading chapter 16 of your textbook, you are to...

Part 1: Marketing & Community Relations:

After reading chapter 16 of your textbook, you are to use the Internet and research a long-term care facility in your area.
After studying the organization, you are to address the following questions:

a. How does the facility “brand” its product?

b. Does the long-term care facility engage in community involvement?

3. Your initial response must be 250 words in length and posted on or before Wednesday.

Expert Solution

A. Brand marketing is the way that businesses or organizations highlight and bring awareness to products or services by connecting values and voice to the right audience through strategic communication. *Discussing the purpose behind the brand. *Research competitors brands with in the industry. *Determine brands target audience. *Establish brand mission statement. *outline the key qualities and benefits of brand offers. *From unique brand voice it should be progression,, friendship, service oriented, promotional. * Build a brand story and messaging. * create a brand logo and tagline *Integrate your brand into every aspect of your business. *Stay true to your brand building.

B. Long term care facility engage in community involvement. Engaging community members in problem solving solution to issues that affect them is the one of the fundamental principles of public health.The most effective way to achieve public health goals,especially the elimination of disparities in health status, is to actively engage those experiencing the problems in every aspect of addressing them.

Nightingale answered 2 years ago

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