Question

Discuss how digital and social media are influencing the way people watch television. What are some of the ways television advertisers can leverage social media to work to their advantage?

Answer 1

Discuss how digital and social media are influencing the way people watch television.

Digital and social media have a profound impact on the way people watch television. Analysts say that digital and social media have a positive influence on the way people watch the TV shows.

Use of digital and social media for television show ratings-

Nielsen use surveys out in the mail to the random sample of people to rate on the TV shows. The TV ratings are determined by the results. This method has changed now. Companies can estimate the number of people viewing the TV shows by following on the number of fans on Facebook, YouTube and Twitter. Some of the surveys to estimate the TV ratings are sent online to the viewers.

YouTube enhances the experience of TV watching-

The streaming and YouTube helps people to watch the TV shows if they happen to miss watching them on the TV. The TV shows are available online anytime and people can watch their favorite shows anytime.

Hash tags on Twitter enable audience conversation-

Though Twitter is not popular as Facebook, the TV networks are taking advantage of the 200 million Twitter users to keep the audience engaged. For example, the TV show displays the name of the program with the hash tag on the bottom of the show. The audience can later log into Twitter to know the opinion of other people on the TV show.

Facebook provides more information about the celebrities-   

Facebook provides additional information on the celebrities of the TV shows. Most of the FB pages have content exclusively for the fans to read.

Conclusion – Though some studies reveal that there is a positive influence of digital and social media on the way people watch TV, there are criticisms that the internet has reduced the number of people watching the TV. This has always been a controversial issue.

What are some of the ways television advertisers can leverage social media to work to their advantage?

Facebook as a marketing media- Facebook is a great way for creating network to promote the shows. If one person likes a Facebook page of a TV show, then there are other connections too who would likely to follow the Facebook page. This acts a means of promoting new TV shows. Also increase the fan base for the existing TV shows.

YouTube and the commercials- Though television has commercial shows, social and the digital media have changed the way these commercials are presented. Companies come up with innovative commercials that will be turned into prospective viral videos on YouTube. This is a great advertising strategy because these videos will make the people remember more on the famous TV shows or serials.

Twitter and the audience engagement- TV advertisers use Twitter to enable conversations among the audience. This will increase the popularity of the TV shows and the related advertising.