Question

Choose a local small business in Los Angeles. How does the company currently use digital media? Are these methods or strategies effective? Explain using evidence and/or specific examples to support your rationale. What recommendations do you have to assist the company in improving its current strategies? Are there any mobile strategies that would be effective? Explain.

Answer 1

Backwards beekeeper is one of the most promising businesses in Los Angeles. This company is using digital media as a tool for advertising their this company is projecting themselves as an organic bee removal service and Advertising it on no kill Bee removal service.

Recently the company run a campaign on social media regarding volunteering for the specific program and watching the no pesticides removal service of the bees. This was a huge success and it was much appreciated over the digital media platforms as well as social networking platforms such as Facebook and Twitter. This company has been creating grade brand identity by using these is specific approaches and also improving the overall business done by the organisation.

As company is working at equally and not using pesticides they call themselves backward because they do not believe in the current pesticide based Bee removal services and use traditional ways including smoking to remove the bees which is not harmful for them.

This type of approach over digital media has helped backwards beekeeper to be more productive and to improve the services across their servicing region. For improving the current services backwards beekeeper should focus on creating a proper brand identity by creating voluntary programs as well as public instructional programs regarding removal of their method of removing the bees.

Using mobile phone as a tool of advertisement and Advertising about the business over mobile applications would also provide positive impact in the overall business done by the organisation. Each and every person in the society at current state has a mobile phone, descent of the video mobile services over the mobile phone platform would also be appropriate and profitable for the company.