Distinguish between the different aspects of a market offering

Expert Solution

The different types of market offering mainly depends on what the customer needs are. The market offering should be such that they reflect the customer needs. The different aspects are :

a. Support : Support generally should be offered in the products which are complex and are difficult to install. In these case the customer would appreciate if a specialist is provided to provide support for understanding and installing the product.

b. Convenience : The marketer who provide conveniece in terms of time and cost is valued more than the one who doesn't. For example a software company which provides automatic upgradation of its products is offering convenience to the customer as it saves a lot of time in the process of upgradation.

c. Value : Along with the product and services a customer puts lot of importance on the value of the same. Value offering involves enhancing the product or service before it is being offered to the customer.

keosha answered 1 year ago

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