Question

What theories of motivation does Google, Inc use and how is it linked to their culture in the organization?

Answer 1

The motivation model at Google derives inputs from different theories of motivation like Alderfer's ERG theory, Herzberg's two factor theory, Acquired needs theory and Cognitive evaluation theory.

These theories broadly attribute the motivation to following factors.

(a) The company fulfills the needs of the employees by giving them freedom to ideate, give them positive work environment, opportunites to grow and contribute to the growth of organisation.

(b) Variety and challenges in work and the freedom of being heared offer opportunities of self actualisation to the individual.

(c) A great community with diverse work ideas fulfills the need for affiliation and contentment among the employees.

(d) Besides intrinsic motivators like achievement and recognition at work, the extrinsic motiators like pay, promotion, future prospects and benefits act as strong motivators.

(e) A number of hygiene factors flexible work structure, inspiring workplace, amazing perks and freedom act as motivators.

The effect of the motivating factors can be seen in the company's culture which promotes creativity, inspires and values the achievements and creates happy, motivated and devoted workforce that act as brand ambassadors of Google. The evidence is that the company is ranked among the best workplaces in the world.