Question

Marketers often consider the kinds of involvement that characterize different forms of major media. What are the different kinds of involvement? Which forms of media can be characterized by each kind of involvement?

Answer 1

The marketers often consider the targeted marketing channel for the involvement to promote the business by engaging in the branding, involving in various publicities, advertising and taking customers views for the implementation process.
These involvements are basically done to excel the process in the business by promoting the organization products into the market. From the promotional and branding activities, the product can be easily launched in the market. The public interface will be made correctly and through the involvement, the customer behavior will be known. The customer will get aware of the products and also they will get educated about the product specialty. The advertisement through various modes will highlight the brand to explore its uniqueness and creativity in the market. The customers shall expect to come up with the feedbacks about their likes or dislikes that makes the organization to build up many alternative plans to implement changes and fix up the suitable process to meet the customer’s height of satisfaction.  

The forms of media that can be characterized by each kind of involvement are the online social media, TV advertisements and newspaper. Among all, the most targeted media is the online social media platform. TV and newspaper only give the information about the products, but in the social media or any online platform the company directly gets the scope to interact with the customers and this is the reason the implementations process become easier and the upgrade are done at ease. It diminishes the communication gap and public interactions are done in the most transparent approach to lead the business properly. The customer’s needs and demand are successfully filled up with this approach and it gives the organization to fix the strategy in the most effective format to rise up the standard by avoiding of the constraints of the competitive advantage.