Question

Imagine you are the CEO of Google and you are interested in developing a new product. You have 5 ideas to choose from: •3-sided flip phone •Living robots •760mph trains •Cancer-detecting “smart” needles •Car batteries that charge in 10 minutes 1.What are the top 15 criterias you would use to screen/evaluate the above ideas? List those criterias in order of importance (1- most important, 15- least important). 2.Based on your established criteria, which of the 5 ideas would work best? Explain your choice and the selection criteria(s) that helped you determine it.

Answer 1

ANSWERS-

Ans-1.

Top 15 criterias for screening of New item ideas, in diminishing request of significance

-Vital Leverage and competitive market points of interest

-Business Strategy Fit: Degree of fit between the new item and friends' business

-Expected client adaption rate: User Friendliness of the item

-Verstality of the new thought

-Potential Market size

-Development capability of market

-Anticipated make back the initial investment time frame

-Anticipated degree of profitability

-Item Superiority over existing other options

-Administrative hazard

-Replicability by competitors: Ease of ensuring IP

-Availability of Technological and R&D aptitudes

-Availability of quality providers

-Organizational dangers included

-Specialized uncertainity chance

Ans-2.

Based on the above mentined criterias, Google should choose Living robots.

Living robots would give remarkable key influence as a result of the propreitary position of the item and the stage for development it'll give. The vital favorable position of living robots would be a lot more prominent than a 3 sided flip phone, as the later has only imited points of interest over what's present phones in showcase, viz are curiosity and imperceptibly improved client experience.

Though, living robots have practically unlimited possibilty as far as verstality of their utilization. They could be utilized as administration workers in hospitality and the travel industry, as local partners, or out in the open administrations including wellbeing and sanitation.

The Living robots are a vital fit based on the headstart google has in creating and securing the advancements which structure the base for such an undertaking. In the rundown we need to choose the thought from, google doesn't have a lot of capability in 760mph trains, front line clinical gear exploration or vehicle battery innovation. Google has a lot of cutting edge capabilities in mechanical apply autonomy (Boston Dynamics) and man-made reasoning, and have noteworthy competitive preferred position as far as R&D capabilities and specialized skill to command this market.

The market size for living robots would be a lot higher than some other item in the rundown. As a result of their verstality of utilization, this item can possibly infiltrate across segments and geologies.

While 760 mph trains, and vehicle batteries would require setting up of a great deal of auxillary foundation and hence may not be suitable for some nations in not so distant future, living robots won't face this issue.

The specificity of malignancy identifying needles and 3-side flip phones would imply that they'd have a littler likely market than living robots.

Item like disease recognizing needles would confront administrative dangers in numerous nations and that may influence their ROI. Living robots may confront comparative issues, yet they face lesser danger of value regulation.

The greatest test that living robots venture appearances would be the long improvement course of events and long gestation time of undertaking. Be that as it may, since google has both the money related and specialized capabilites and since the normal returns, development and long term possibilities of this thought are amazingly worthwhile, Google should seek after the Living robots as another item develoment venture.