Question

Imagine yourself as the CEO of a large firm in an industry in which you are interested. Please (1) identify major trends in the general environment, (2) analyze their impact on the firm, and (3) identify major sources of information to monitor these trends

Answer 1

PLEASE LIKE THIS ANSWER, IT HELPS ME A LOT. THANK YOU!!!

YOUR ONE LIKE CAN REALLY HELP ME.THANKS!

Imagine yourself as the CEO of a large firm in an industry in which you are interested. Please (1) identify major trends in the general environment, (2) analyze their impact on the firm, and (3) identify major sources of information to monitor these trends.

For this discussion, I will be the CEO of Publix Corporation:

Major trend and analyzes their impact on the firm.

The underlying cause for such shifts in culture is demographic patterns. Such patterns include aging demographics, growing or decreasing wealth, ethnic shifts, population spatial distribution and income inequalities. This concerns Publix Corporation in large part. Publix is in higher prices than rivals like Target or Winn Dixie for their products. As demographics shift to lower or lower-earned people in an area near a Publix supermarket, the sales would decrease as customers prefer the cheaper alternative.

Political and cultural patterns influence society's beliefs, opinions and lifestyles. The book provides indicators such as higher proportions of working women, double-income households, growing numbers of migrant staff, more sustainable living issues and a greater emphasis on the environment. Publix will and has taken advantage of these developments to grow its consumer base. Through the development of their own product line, Publix Greenwise focused on the growing issue of safe eating.Competitors may be able to sell certain organic products, but their preference can not equate to Publix 's large range of organic food. This gives them a competitive advantage and brings in many customers. We also have inexpensive, reusable bags for sale to support the environment by reducing the use of plastic bags.

Political and legal trends influence environmental regulations with which industries must comply. This includes the Americans with Disabilities Act of 1990 and increases in the federally mandated minimum wage. Publix had a lawsuit against them in 1997 for discriminating amongst the employees. The corporation ended up paying around 85 million dollars as compensation to its female employees. This prompted CEO’s to make strategic changes and policies to ensure that this did not happen again. Since then, the company has come up clean regarding legal proceedings. This is a prime example of how a legal trend directly impacted the company.

Technological advances contribute to new products and services which enhance the production which distribution of the goods to the end consumer. The established market boundaries can be changed by new creative technologies. Companies like Publix need to plan and develop innovative methods strategically in a constantly changing technology world to ensure that they remain relevant. It's hard because websites such as Walmart and Amazon exist, selling products straight home. Publix took this opportunity and began distribution in select regions in the Southeast. The goods are purchased online by customers and shipped to you on the same day. Publix has developed Information Systems with a number of experts committed to technology maximization of the company's interest. It includes the creation of the Publix phone app and a wider and more accessible website, which would simplify and promote the process of food buying.

Identify major sources of information to monitor these trends.

Significant sources for information on these environmental patterns include the census department, the Bureau of Economic Analysis, the Central Intelligence Agency, the Department of Commerce, the Department of Labor. Along with these tools, there is one way of collecting information that gives you the most accurate statistics about what the customers are delighted with and displeased with, and this is asking the customers. The competitiveness of the business would benefit tremendously if you find out what consumers want and need directly from them.

PLEASE LIKE THIS ANSWER, IT HELPS ME A LOT. THANK YOU!!!