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In: Economics

Imagine you were a U.S.-based fast-food giant interested in developing business in the massive Mumbai, India...

Imagine you were a U.S.-based fast-food giant interested in developing business in the massive Mumbai, India marketplace. Your focus in your operations across your U.S. and European markets is the lunch day-part. What challenges will you likely encounter as you attempt to establish your business in this market? How might you choose to compete?

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