Question

research and write about one of the following leadership, corporate culture, corporate strategy in one of the following companies: Apple, Google or Microsoft.

Research the leadership, corporate culture or corporate strategy (one of these) of the company you chose. You can find information on these topics using an Internet search engine.

Discuss the leadership, corporate culture or corporate strategy (one of these) of the company you chose. piece together information from different sources not just present what each source stated.

Answer 1

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services

The Corporate Culture Of Apple Inc

Culture relatively stable set of beliefs, attitudes, values and norms that exit throughout an organisation. Apple Inc. has an organizational culture for creative innovation. The company’s cultural features focus on maintaining a high level of innovation that involves creativity and a mindset that challenges conventions and standards.\

The following are the main characteristics of Apple’s corporate culture:

1. Top-notch excellence

2. Creativity

3. Innovation

4. Secrecy

5. Moderate combativeness

top-notch Excellence. Apple’s organizational culture comes with a policy of hiring only the best of the best in the labor market.

Creativity :Apple’s management favors creativity among employees’ knowledge, skills, and abilities

Innovation:The corporate culture facilitates rapid innovation, which is at the heart of Apple Inc.’s business. Rapid innovation ensures that the company continues to introduce new products that are profitable and attractive to target customers.

Secrecy: Secrecy is part of the company’s strategy to minimize theft of proprietary information or intellectual property. It is also a strategic management approach that enables Apple Inc. to maximize its leading edge against competitors.

Moderate Combativeness.Apple’s corporate culture exhibits a moderate degree of combativeness that presents challenges that aim to enhance employees’ output.

style of leadership

Tim cook CEO follows a democratic style of leadership.gives opportunity and participates in the key decision making process.sometimes follows laisses –faire style by giving authority to workers

Tim cooks leadership qualities:

1. Trust

2. Risk taking

corporate strategy

Apple’s Business Level Strategies

Differentiation Strategy: differentiation strategy that Apple has adopted relates to the distribution of its products, where it has established retail stores around the world.

Cost Leadership Strategy: cost leadership is the most widely used strategy to gain competitive advantage in the market while at the same time operating profitably.

Apple’s Corporate-Level Strategies

Apple’s corporate-level strategies include the

· diversification strategy is that customers can get their preferred product of a high quality and design standard, since all these products are highly integrated and run on the same operating system.

· forming strategic alliances in order to benefit from economies of scale, tap knowledge from competitors, and share risks and costs. Among the alliances that Apple has entered one may present AT&T for the production of iPhone, Microsoft for software to be used in Mac computers, and Intel for processors.

· Internationalization of production is another corporate strategy adopted by Apple, whereby, the company has established its production base in China to take advantage of low labor costs, access to raw materials, high potential market and favorable economic environment due to the stability of China’s economy.

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