Question

Suppose you are the brand manager for the JWU Online MBA Program. Design a promotional strategy to grow the program with high potential students. Define your target market. Describe your advertising objectives, messages, and media choices. How might you use communication to build the brand.

Answer 1

For designing a promotional strategy regarding online MBA program for JWU, using social media as a tool for promotion would be the most appropriate platform for advertising.

Creating a promotion program on social media would require proper approach using audio visuals and implementation of different strategies such as a age targeting using promotional tools in this specific condition

By properly advertising and providing information about the product development in the advertisement, overall effectiveness of the premium brand with better quality can be described to the customer which would definitely benefit the organisation. These advertisements are very essential in creating brand image and improving the overall description of the specific product towards the customer.

Campaigning

Campaigning about the brand and setting up different demo location for the specific product would benefit the company as customer would be able to look at the actual product and determine the quality by himself. My properly arranging different campaigns regarding specification of your automobile company would be very beneficial to capture a large amount of market and create a positive brand image.

Expert reviews

Calling in expert to review the product and giving their critics about the quality which is being used in manufacturing the product is very essential. As most of the person research online and offline before buying the product and beliefs on the experts for their expert advice hence we can say that calling in an expert to your manufacturing facility and showing the standard of the manufacturing would be beneficial for influencing the customers as well.

Exhibiting in events

By putting the company in different events in which performance of the cars this very widely tested, overall brand image could be widely increased as it creates a sense of Reliability for the specific type of car manufacturing companies. If a card performs well in an event then it would definitely increase the oval on reliability level and belief of the customer in the specific brand.

Using internet and social media

Advertising over internet and using social media as a tool for describing the products and continuously updating about the product development process with the qualitative methods can be very beneficial for the organisation as it would directly create a positive impact on the users of social media as every person across the globe is using that specific social media for most of the Year product analysis as well as at most of the times. This definitely increases the overall level of implementation of the product quality measurement.

By using all of the above approaches we can easily build an effective promotional plan for the online MBA program of JWU.