Question

You are required to prepare a marketing strategy for your brand of choice. Your

strategy should reflect the marketing mix — product, place, price and promotion.

Your brand must fulfill these conditions:

i.            Local brand — made in Malaysia

ii.           Must be an existing brand or a brand that intends to be introduced in Malaysia.

Your report must consist of the following:

i.          Executive summary

ii.         Brand overview — describe the current status of the brand with a brief historical background. You may also define the brand's current state on the Product Life Cycle (PLC)

iii.       Competition Overview — discuss the competition or potential competition

you may have

iv.       Target market — who is being targeted for your brand?

v.        Segmentation — Demographic, Behavior, Psychographic, Geographic

vi.       SWOT analysis

vii.      Product — description of your product. Also include packaging plans if any.

viii.    Place — choice of retail strategy

ix.      Price — penetrative or skimming strategy

x.       Promotion — pull or push strategy. Choice of medium — digital or

traditional

xi.      Conclusions and Recommendations — suggestions for change in current

practices if any to make it more effective should be discussed.

xii.     Appendix — any other information you may provide

Your answer should be in an essay format with 2000 – 2500 words (excluding diagrams, tables, exhibits, references, etc.)

Answer 1

• Pestle and Mortar was founded by 3 best friends, Hugh koh,and brother Arnold loh and Arthur loh in 2010 ,they started as a passion project , they make design of their own stuff .
• There are always challenges when it comes to starting a business in fashion so, we have to justify our price ,getting a manufacture to accept our orders
• You have not only to sell your products you have to got passionate about it ,you have to introduce customer tpo the lifestyle which they get fell in wearing , you have to manage your customers with reference to them , you have to notice customers mind variety that what they want , and what you may give them with your unique way different from others .
• You have to focus on best marketing strategy to push your brands to come contact with wider audience ,you have to look upon social media because now a days social media is considering a very big platform which impact , after that we have to look upon the strategic partnership with other brands who have their unique image on behalf of costumer prospective , having a right brand ambassdor resonate with the brands core values .
• You have to find inspiration for your trendy designs , for that you have to visit to other brands which are quit impressive in market as a customer , for that you have to travel across passionate places according to brands,and also you have to clarify your data among different group of peoples.
• I may manage my price according to my stuff which is reasonable to customers , so you have to pick stuffs according to your reasonable price and after that place is also a major factor you have choose place which is friendly to customer and providing purchasing environment , that' create huge impact on customers.
• SO we have to put stronger brand equity, more strategic collaboration and partnership as well as more awesome designs.