Question

Suppose you are a brand manager for a large consumer products company (like P&G in Cincinnati), and your career is in big trouble ... during your last assignment, your team proposed a new dish detergent that tends to dissolve silver and eat holes in fine china. You are given a last-chance assignment in the company's food products division, so you need a big score with the next set of products. The main problem is that these products are convenience foods (like microwave burritos and Ramen noodle soups) that most of your customers view as inferior goods. During the recession, the division generate strong sales growth and good profits. You arrived just as the economy started to improve, and everyone in the division expects sales to decline as consumer income continues to improve. What other strategies can you use to market these brands that will shift the demand curve for these products to the right in order to offset the declining demand that results from the inferior character of these goods? Answer the discussion question above using at least 175 words. Thank you!

Answer 1

So as we can see that now the economy has recovered from the recession and that's why demands for food products division, is supposed to get lower as the consumers view it as inferior goods, but the good thing for the firm is whatever the reason atleast consumers have used their product and the only thing that we have to do is to create a sense of belonginess and we have to create a positive  perceptons regarding this food products definately it will take time but it can be done, so we have to focus on developing emotional feeling about the brand and especially with products and these can be achieved by endorsing it through emotional advertisement by relating these products to their childhood and memories that they have in their early and in recent life definitely through these most of the people will be able to connect their emotions and memories with the product and they will try to use it again which will make them happier and due to this they give more preference to consume it again rather than any other product, however there are many other ways through which consumer perception can be changed such as campaign by using short story related to the product in which people can share their story as how these products have helped them in their life, it can also be done by making people feel that these products have their impact on their since their early age of life and its a part of their life.