In: Operations Management
For the purpose of
evaluation let us take the case of an organization which is working
in in health food industry and serves fresh fruit and vegetable
smoothies and plant based eatables. We will call this Organization
A.
An organizational snapshot with clear
emphasis on its mission and financial performance to bring clarity
on current state of affairs and alignment around the goals of
organization so as to ensure that the organization is grounded in
its core mission and values shall be as follows :
Structure of
Organization - the business model of the
organization is centered around creation and sale of fresh organic
smoothies and plant based eatables for customers as a healthy
option with multiple benefits of nutrition sufficiency,
detoxification and reduced dependence on animal based products
which is also healthy for environment. The offerings are
competitively priced as compared to other options available in
market which are only centered around taste, animal based eatables
and carbonated sugar rich drinks but not designed specifically to
cater to nutritional requirement of customers in a healthy way.
Thus there is a clear advantage in terms of nature of product to
engage health conscious people who shall become repetitive
customers.
Hierarchy of the
Organization - The top down hierarchy within the
organization is a pyramidal structure with chief executive officer
at the top followed by supporting operations finance supply chain
heads. A chain of regional managers working in his various
locations report to these who in turn are reported to by individual
facility managers. The individual facility managers intern have a
mix of front office executives dealing with customers in terms of
taking orders, serving food, billing and cash collection as well as
backend executive as cooks, cleaning staff, security personnel and
helpers. Additionally a backend team of supply chain executives,
finance and accounts executives, planning executive, legal
executive and auditors works directly at the corporate head
office.
Mission of the
Organization - The mission of the organization is to
serve healthy, cost effective, easy to access and environment
friendly food to health conscious people and engage more and more
people in this healthy food culture.
Financial
performance of the Organization - At customer's end the organization
provides organic plant based smoothies of five types each priced at
$5 and eatables of 5 types each priced at $10. The cost of sourcing
processing and serving both smoothies and solid food is $2 and $5
respectively with a gross margin of $3 on smoothies and $5 on
eatables and net profit of $1 on smoothies and $3 on eatables.
Usually customers order both items as a healthy breakfast or lunch
option. Therefore for a $15 order value the gross profit it is $8
and the net profit is $4. At the current footfall increasing at a
C.A.G.R of 25% there is traction in terms of gaining
customers.
Opportunities for
Improvement - At the macro scale the organization
has in the last one year had a sale of $300000 with the net profit
of $80,000. Other metrics being proportional. it has been found
that the cost of sourcing and processing of smoothies is excessive
by 50 pence and the cost of sourcing and processing eatables is
excessive by $2. Thus improvement in sourcing through a mix of
tactical and strategic sourcing for perishable and long-lasting
items respectively as well as improvement in warehousing of these
raw items can lead to cost savings. Additionally use of renewable
energy in food processing stage can reduce processing cost as well.
Effectively $2.5 can be saved per order increasing the
organizational net profit to $130,000. Additionally improvement in
marketing by highlighting nutritional content per meal as well as
encouragement to rotate between offerings for overall health and
increased outreach to nearby offices will help in increasing
customer constituency e as well as proper utilization of all types
of sourced of raw materials for smoothies and eatables without
anything going to waste which will also increase the net profit
margin. 10 value based inputs are key to increasing financial
performance of the company buy better management of supply chains,
inventories and marketing. Linear inputs for growth will not be
helpful in squeezing out the last drops
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