Question

In: Operations Management

Joe is the Digital Marketing Associate for Whole Foods Inc.. He just got approval of his...

Joe is the Digital Marketing Associate for Whole Foods Inc.. He just got approval of his digital marketing plan after many months of preparation. His Manager asked him to create a blocking chart to help implement the plan. What key information should Joe include in the digital marketing blocking chart?

a.The digital objectives, strategies, tasks to implement each strategy, KSFs, projected start/end dates and budget for each objective.

b.The digital strategies in the plan, KSFs, measurement timelines and projected start/end dates.

c.The digital strategies in the plan, key tasks to implement each strategy, projected start/end dates, measurement timelines, and budget for each strategy.

d.The digital strategies, tasks to implement each objective, and project start/end dates.

Solutions

Expert Solution

C. The digital strategies in the plan, key tasks to implement each strategy, projected start/end dates, measurement timelines, and budget for each strategy.

As mentioned there that joe got approval for his digital marketing plan. Now he needs to coney the information which is required to implement the plan. For implementing the plan following information is very important

The digital strategies in the plan - For successful implement of any plan it is necessary to understand the strategy and the thought process behind the whole plan. So in future if any changes/modification require then implementation team can do it properly

key tasks to implement each strategy - For sucessful implementation of any strategy it is necessary to know all the key task. SO joe needs to add this in the info

Project start/end date - Project start and end date gives many information regarding the project. It gives information that what resources required when and procurement team can plan for it.

Measurement timeline - For the successful implementation of any project requires checkpoints at different time. Milestones help to keep check on the project progression

Budget for each strategy - To keep the cost and revenue balance one needs to understand the budget of the project


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