Question

PLEASE WRITE YOUR OWN DONT COPY FROM INTERNET PLAGIRISM IS PROHIBITED.

COMPANY: Abu Dhabi Bank Islami

Your STRATEGIC MANAGEMENT FIELD REPORT should answer the following questions:

1.     Design an innovative ethical model which is fit to Abu Dhabi Bank Islami to handle Strategic changes.

2.     Formulate a practical strategy to develop a new value chain based on the competitive advantages.

3.     Determine the problems and challenges faced by the originations at the time of implementing their new strategy with your practical knowledge.

4. Judge the corporate formulation strategy and suggest your innovative plan based on the field study.

Answer 1

1. According to my field report, the innovative ethical model fit for Abu Dhabi Bank should incorporate the following:

• All decisions taken by the bank should take into account the concerns of all the stake holders, like the government, employees, management, public, etc.
• All decisions based on ethical grounds will take a precedence on decisions made on non ethical ones
• Ethical model of the bank would be based on certain core values of respect, trust, fairness, and concern

2. According to my field study, the main competitive advantage of Abu Dhabi Bank Islami was its product differentiation in the quality of customer service it provided. It provided a unique value to customers. The value chain of the bank should be based on this advantage. Value chain typically encompasses focus on all the primary activities related to services, logistics, Marketing & sales. Our customer service acts as a product differentiator, hence our focus on the services segment of the framework should be more, to create and boost our competitive advantage. The following activities should be undertaken in the value chain model:

• Provide effective after sales service
• Create a customer first culture in the organization
• Provide all forms of assistance to the customer, even if its out of purview of the bank
• Create a personal touch in our relationship with the customers
• All the verticals of the bank, should work keeping the end customer in mind
• Employees should be provided formal training in order to deal with customers effectively

3. The problems and challenges faced during implementing a new strategy are :

• Difficult to change culture of the organization
• Lack of resources
• Lack of ownership in implementing the change
• Difficulty in changing mindset
• Lack of technology backup
• Lack of leadership from the top

4. Corporate formulation strategy should incorporate the following steps according to my field study:

• Organizational objectives and goals need to be set for the bank, keeping all stakeholders in mind
• Targets need to be set which are quantitative in nature
• Performance analysis, should be the key in analyzing the gaps between desired and actual output
• Contributions and goals for each department of the bank should be analyzed and recommended
• Fair and holistic evaluation of the organizational environment should take place

The current corporate strategy lacks the above suggestions in terms of depth and clarity. Hence, based on the field study, I have provided the recommendations.