Question

A key concept in marketing strategy is that customers and non-customers alike are important to understanding how a firm is doing in the marketplace. The text discusses several reasons why customers fail to purchase a firm's goods and/or services. List at least five of these reasons with explanations as to how a firm might be able to overcome these non-purchases.

500 word minimum

Answer 1

ANSWER ;

1).Ignoring the competitors is a major mistake which decreses the sales. The competition should be analysed and dealt with precision.

2).If marketing campaign and sales alignment is not done properly then it affects with final conversion of customers.

3). The brand value of product should be understood and positoned acordingly to increse the sales.

4).The product should be priced as per value it provides. Overpriced products are rejected by the customer. So the value of product should be analysed before pricing is decided.

5).The communication of product or service is not clear to the customer. The communication should be clear about the purpose of the product so that customers should buy it.
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