Question

Which of the following questions is addressed in concept generation?

Multiple Choice

• What are the needs of customers?

• Why do customers have needs?

• How will customers’ needs be fulfilled?

• When will customers’ needs be fulfilled?   

__________ is the extent to which a prototype approximates the _________ user experience.

Multiple Choice

• Decomposition, actual

• Decomposition, imagery

• Fidelity, imagery

• Fidelity, actual   

A customer _________ curve is a graphic depiction of a new product’s relative performance across key attributes comparing it with existing offerings in the market.

Multiple Choice

• value

• blueprint

• trade-off

• satisfaction

A question that is asked in user interaction-based decomposition is ______.

Multiple Choice

• How might some attributes be eliminated?

• How might some activities be eliminated?

• How might new activities be introduced?

• How might new attributes be introduced?

All of the following are to be considered in concept selection EXCEPT ______.

Multiple Choice

• wow factor

• feasibility

• profit margin

• need fulfillment

A prototype of a new product that allows the team to collect the maximum amount of learning about customer preferences with the least amount of effort is called a ______.

Multiple Choice

• maximum viable product

• minimum viable product

• maximum valued product

• minimum valued product

A(n) ______ tests a minimum viable product for a very limited time only.

Multiple Choice

• fake door

• fake back-end

• one-night stand

• impersonator

Which of the following is the way to forecast sales of a new product or service?

Multiple Choice

• Market size × Fraction "definitely buy" × Fraction "probably buy"

• Market size × Awareness probability

• Market size × Purchase probability

• Market size × Purchase probability × Awareness probability   

COURSE: OPERATIONS MANAGEMENT

Answer 1

1. Which of the following questions is addressed in concept generation?

Concept generation is the process where the needs of the customers are identified and the concepts for new products are formed. A wild imagination of the customer needs are made in this process and it is not at all technical. Hence, the questions why and when can be avoided for concept generation. What are the needs of the customers is very much important for concepts, and if needed, for the requirements, we can say that how the needs are satisfied can also be asked. Hence, the answer is What are the needs of customers? and How will customers’ needs be fulfilled?

2. __________ is the extent to which a prototype approximates the _________ user experience.

The answe is fidelity and actual. The decomposition of a prototype does not measure the duration as it is only a prototype and the manufacturers cannot wait till the product gets decomposed. Also, imagery user experience is not measured in any prototyping as all the prototyping includes the actual or original experience of the user to know the product's experience on them. Hence, Fidelity is the extent to which a prototype approximates the actual user experience.

3. A customer _________ curve is a graphic depiction of a new product’s relative performance across key attributes comparing it with existing offerings in the market.

A value curve shows the value being created for a product in which areas and this is useful in business to improve the products. The blueprint curve measures the relationship of various elements in any area. The performance is measured using the tradeoff curves and this is purely not related to customer. The satisfaction curve measures the satisfaction of the customer with respect to the products he/she already possess or is present in the market. Hence, the answer is satisfaction.

4. A question that is asked in user interaction-based decomposition is ______

The process is decomposition and hence it does not involve the introduction of new attributes. Also, when it comes to a product, it is always the attributes and not the activities. Thus, the answer is How might some attributes be eliminated?

5. All of the following are to be considered in concept selection EXCEPT ______.

Wow factor is the attribute in a product or the product itself that impresses the customer in a superlative manner. Feasibility is the consideration in a project to know the time duration to manufacture a product. Profit margin is the revenue that the product earns after manufacturing cost. Need fulfillment is the asis of concept generation to know the product. Here, feasibility is not considered for concept selection.

6. A prototype of a new product that allows the team to collect the maximum amount of learning about customer preferences with the least amount of effort is called a ______.

In maximum viable product, all the needs of the customer are met and nothing more or less than that. Minimum viable product is developed in the early stages to make it better for the future product by adding more features. Similarly maximum value product provides the maximum values within the limits and minimum valued products give the minimum constraints. Hence, the answer is maximum valued product.

7. A(n) ______ tests a minimum viable product for a very limited time only.

The answer is clearly fake door testing as it gives an option to the customers to test the product with attributes that are not yet provided. Other options are not even considered to test a minimum viable product.

8. Which of the following is the way to forecast sales of a new product or service?

The answer is Market size × Purchase probability × Awareness probability. Inorder to forecast the sales, market size is a must known factor. Purchasing style  of the customer should be known along with his/her awareness of the product. Advertisements help in this case and this makes sales forecast to be a success. The fraction of definite buy or probable buy cannot be known easily. This measure can be done only through surveys and feedbacks. And hence, this calculation does not help in forecast.