Question

What is Amazon trying to accomplish with the various technologies and how does it impact the different markets they are entering?

Answer 1

Amazon us trying to adapt to the different technological environment, prevalent in different market using different technologies, because it helps Amazon to reach out to different customer segments. For example, mobile technologies are used to each the audience who are using mobile devices, while  cloud technology is used where the consumers demand fast access to the Amazon platform. Hence, different technologies are facilitating the Amazon's pursuit to adapt to the different markets. Further, technologies also have facilitated the cross device and cross platform compatibility in different markets.

These technologies impact different markets in ways that It increases the reach of Amazon among the consumers, it increases the local acceptability among the audience and help Amazon gain the market share. It also becomes a competitive advantage when technology based innovation is used by the Amazon.