Question

What are the key factors that make Apple Successful, and how does each of these accomplish that?

Answer 1

The company was founded in 1976 by two young hackers, Steve Jobs and Steve Wozniak. Its second product, the Apple II, was the first personal computer to achieve mass-market success. The Macintosh, released in 1984, introduced the modern graphical user interface to the mainstream. Apple, based in Cupertino, CA, is one of the most valuable companies in the world. It produces popular digital gadgets, including Macs, iPods, iPhones, and iPads.

Apple is arguably one of the most transformative companies today. From the first Apple computer in 1976 to the 2016 iPhone 7, the company has been consistently moving forward.

The company has a knack for pairing new technology with innovative business models. The App Store was founded in 2008, which brought in hundreds of developers who were eager to make easy money. “Nothing like the App Store existed before, and it has fundamentally changed the world. Apple took a different approach to its first iPhone in 2007 by adding a multi-touch screen. The simple, yet innovative design revamped the style of smartphones and propelled Apple as a leader in mobile technology

There are certain factors that made Apple Successful:

1. Innovative Activities- Innovation is one of the most important reasons that has contributed towards the success and making what it is today. The iPod, iPhone, iTunes, App exchange,Apple store has all contributed towards its success.

2. Advertising- Advertising effectively has helped people to know the brand better and purchase the same.

3. Recognised and cherished Brand Name- Apple has put in a lot of efforts in Branding and is the king of Brand names in the US.

4. Distribution Network- The distribution and retail network that apple has in developed and developing countries has also helped the brand to create a good image in the minds of the consumers and lead to greater sales as well.

5. Management- The Management of Apple especially Steve Jobs and Tim Cook have helped Apple to grow successfully, thus making it the world's most valuable company.

6. Risk Appetite- It is very important that a successful company is prepared to take risk and Apple did just that thus further leading them to be a giant in the technological industry.