Question

You recently opened a bar/restaurant in New York City. Now that the pandemic has stricken the country, and especially NYC, you must develop a 4-part sales plan to "sell" your services to the public.

Essentially, your plan should include strategies that you believe will help your business stay afloat, pay current employees who are working and make you stand out as an establishment that people should rely on right now. What makes your approach different? How and why will your business survive this debilitating time in history?

Answer 1

Answer:

We recently opened a bar/restaurant in New York City. Now that the pandemic has stricken the country, and especially NYC. We must develop a 4-part sales plan to "sell" our services to the public as below

· New Business Strategies: We will develop strategies like new business so that we can focus on sale sin NY in such panademic scenario. We will explore home delivery option, online ordering, etc.

· New Business Tactics: We will explore all tactics which are suitable for the new business, like offers, low pricing, discounts, loyalty program etc. We will explore the social media for larger promotions and awareness.

· Existing Business Strategies: We will explore existing business strategies such that we focus on customer relationships and manage customer relations. Quick delivery, fast response to customers etc.

· Existing Business Tactics: We will explore the existing business tactics such that we explore opportunities for sale improvements and provide 24/7 sale for the consumers. We will offer for senior citizen and children etc.

We think that with this we can boost the sales for the restaurant / bar business and we can improve our sales and can help the new business to survive in such pandemic scenario.

We help our current employees who are working and making sure that we stand out as an establishment that people should rely on right now. We focus on creating more reliability and quality driven food products to our customers so that we can build the good brand image in the scenario.

The customer focus approaches and specialty in our offering will makes our approach different/ we would like to be time focused and meeting customer expectations. We will ensure that we will have right product for our customers at right pricing and right quality levels. This will be well supported by the IMC and adequate promotions and advertisements so that we can develop good awareness among people. Our home delivery will be a key for making this big success in this scenario of crisis.