Question

What do cities hope to gain by attracting franchises?

Answer 1

Cities have their own advantages in terms of attracting franchises. The following are the benefits that a city can get by attracting franchises.

Low Cost Factor: Things are becoming more expensive when it is imported from other countries, but if we have franchises of various companies in our city then the products can be available at a cheaper price.

Convenient to reach the product: There are a lot of international and national brands, a common man can't reach to all types of brands because all are not available in his own city. Either they have to travel or order it through various e-commerce sites. But when a franchise is located in their city, they don't have to face much of the problems and can get it easily.

Communication becomes easy: Attracting franchises in a particular city, helps dwellers to collect regular updates about the company. For example, there are various seasonal and occasional offers provided by the company throughout the years, sometimes this type of information can't be accessible by the city dwellers. Franchises can make aware people through various advertisements in local newspaper, magazines, hoardings, local news channels, distribute leaflets across the busy stations or simply inform the regular customers so that they can inform people in their network.  

City people can shop from franchises more comfortably than to shop in an over-crowded shopping mall. Another major advantage is one can concentrate on a particular brand and judge its quality easily without any multiple brand confusion that prevails in big malls. One can take quick purchasing decision in a franchise rather than in a mall. Sometimes prices in a franchise may be higher than a multi-brand shopping mall but one can get good quality products and various seasonal offers in a franchise.