Question

Task

Individual Presentation

To accomplish this CW you are required to take on a role of a consultant. The firm you are employed by has a number of both international and local clients requesting assistance and professional advice on various matters. One client request is listed below, with a description of the company background and difficulties encountered.

This is an individual assignment. The consultant has to work out solutions and suggestions to the client. All ideas, arguments and recommendations MUST BE justified and supported with references to academic sources or findings of primary research (if any). It is suggested (though NOT A MUST) that the consultant interviews one person, who they believe to be an expert in the sphere covered by the case. The results of the interviews might be shared with a client later on. On Referral/Deferral weeks all consultants will be presenting their findings in the form of a regular presentation.

Each Presentation will last for approximately 8-12 minutes and MUST be attended.

                                                                             

The following points summarise the information above and simplify the comprehension of the assignment:

Imagine that you are an employee of a consultancy firm.

Collect and analyse information, which will be necessary for your oral report.

Structure your speech and prepare technology (PPT slides or other) to support your speech if necessary.

Present your oral report at the meeting. You will be given the exact date and time of the meeting beforehand either BC or FoM module leader. Your speech should be no longer 8-12 min.

Participate actively in a follow up discussion with the assessors that will last 5 minutes. In this part, you can

ask clarifying questions

argue about any points

agree/disagree with any points

Anticipate possible questions from your lecturers regarding your work.

Answer 1

Objective-Country entry strategy broadcast management solutions

1. Country A is the World’s third largest TV market with about 143 million TV households in 2018.

2. Market is poised at double digit growth in near future (16% ad revenue growth).

3.With recent consolidations and increasing focus on improving efficiency, BMS (Broadcast Management Solution) market is seeing increasing traction.

4. To understand this the following things have to be studied:

•Market Lucrativeness

•Market Requirements

•Incumbent Competition

•Market Approach

5. The handful of large broadcasters have a wide plethora of channels and moderately high viewership across genres

6. A whole lot of small broadcasters own 1or 2 channels – mainly in News category, have very little ad revenue but are backed by deep pocket investors

7. The space remains highly fragmented with a large no. of channels competing for same genres (GEC, News)

Industry perception of the client:-

1. Good brand recall as a global player

2. Gold standard’ in play out and automation systems

3. Existing working relationship with the hardware sales team

Conclusion:

1. The client should tie up with the local players in this space.

2. Alternatively, they can acquire a local company to start their business in this country.