In: Operations Management
Do you agree or disagree with Uber's surge pricing policy? What are the reasons it can be perceived as unfair? What does it mean to say that a pricing policy is exploitative? What are the risks of the policy to Uber? Given these risks, should Uber modify its policy? Defend your answer.
Answer:
The price surging factor has added to the growth of the company. This means that as the demand for rides in the city increase, the price for Uber services increases as well. While there are some rider with do not appreciate such increases its great for Uber.
But there are cities where different way of living. Major cities have major nightlife, Strom, Bad weather, people would more than likely want someone else to take the responsibility of getting them home safe.
In such situation, Uber become handy & so one could press a button and have an Uber ride,. It’s a matter of convenience. Such convenience and luxury can often come at relatively higher price.
Although high prices resulting from increased demand can be a major problem for some riders.
Uber inform to relevant stakeholder for increasing in price. They release a warning before prices of fare begin to increase as demand increase.
Even after prices surge, Uber reports that there really has been no change in the amount of riders taking part in the service.
I think Uber’s pricing is still fair when it comes to riding in luxury at convenience.