Question

What issues must be addressed when building an e-commerce presence? How has e-commerce affected business-to-business transactions?

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Answer 1

issues must be addressed when building an e-commerce presence

• Finding the right products to sell
• Attracting the right customer
• Generating targeted traffic
• Capturing quality leads
• Nurturing the ideal prospects
• Converting shoppers into paying customers
• Retaining customers
• Achieving profitable long-term growth
• Choosing the right technology & partners
• Attracting and hiring the right people to make it all happen

The Impact of Electronic Commerce on Business

• Management Information Systems –Analysis, design and implementation of e-business systems within an organization; issues of integration of front-end and back-end systems
• Human Resource Management –Issues of on-line recruiting, home working and ‘Entrapreneurs’ works on a project by project basis replacing permanent employees.
• Finance and Accounting –On-line banking; issues of transaction costs; accounting and auditing implications where ‘intangible’ assets and human capital must be tangibly valued in an increasingly knowledge based economy.
• Economics –The impact of e-commerce on local and global economies; understanding the concepts of a digital and knowledge-based economy and how this fits into economic theory
• Production and Operations Management –The impact of on-line processing has led to reduced cycle times. It takes seconds to deliver digitized products and services electronically; similarly the time for processing orders can be reduced by more than 90 per cent from days to minutes. Production systems are integrated with finance marketing and other functional systems as well as with business partners and customers.
• Marketing –Issues of on-line advertising, marketing strategies and consumer behavior and cultures. One of the areas in which it impacts particularly is direct marketing. In the past this was mainly door-to door, home parties and mail order using catalogues or leaflets.
• Computer Sciences –Development of different network and computing technologies and languages to support e-commerce and e-business, for example linking front and back office legacy systems with the ‘web based’ technology.
• Business Law and Ethics –The different legal and ethical issues that have arisen as a result of a global ‘virtual’ market issues such as copyright laws, privacy of customer information, legality of electronic contracts etc.