Question

In: Economics

How does the effect of a product's country of origin on the perception of ''product's quality''...

How does the effect of a product's country of origin on the perception of ''product's quality'' affect customer loyalty? Please explain in more detail with an example.

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Expert Solution

Ans:-The processes of developing globalization ,the customers approach and mentality are formed and developed.Many factors influenced the customers approach towards a product,the main factor is the country of original product on consumers loyalty.That means the exact features of a product that includes quality of the product,strategy and reputation of the product etc.these factors affect a product quality.The features examined through experimental research programme's.The reasercher's pointed that customers performance,product design , consumption from some countries are mainly influenced and the effect of the product quality was marginal.All variables expressively control customer's loyalty through country of product origin.Origin generally shown by means of a product label, for example 'Made in India'.When consumer's are aware about the product the react positively or negatively.So the effect of a product's country of origin on the preception of product's quality affect consumer loyalty.


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