Question

How does Apple Inc apply the 7 Ps of Marketing in marketing their products?

• Product

• Price

• Place

• Promotions

• People

• Physical evidence

• Process

Answer 1

The 7Ps of marketing can be applied for the products of Apple Inc as follows:

1. Product: It is the main item of the company, thus it should contain everything that a consumer wants. The company can do surveys and find out the demand for the product with additional requirements desired by the consumer and then the product should be designed and produced. Therefore, the product should have all the qualities to which a consumer is looking for and they get attracted towards it.

2. Price: Price is the first thing that any consumer asks after the product. The prices leave an impression on the consumers. Sometimes, consumers are ready to pay little more if the quality of the product is worth. Therefore, prices should be kept at a level which covers the total cost of the product, earns profit and then too consumers feel that the price is worth. Prices should not be very low but it should be worth as per the product.

3. Place: Consumers lives everywhere and therefore the company should try to transport their product everywhere. If the product is always available for the consumer even at the islands and remote areas, people get habituated to it and demand more. This increases the profit of the producer and thus place where the product has to be transported cannot be ignored.

4. Promotions: This is one of the major activity to be done after production. In the market which is monopolistic in nature especially needs promotions in terms of advertisement, sales activity, offers, sale, direct marketing, personal selling, seminars, webinars, PR, etc. The company should invest in these types of promotions which will increase the awareness of the product among the consumers which in turn will create demand thus increasing profit.

5. People: it is always said that the right people at the right time can do wonders. In this case, if the company chooses the right people from the CEO to the salesperson, the product becomes popular and demand for it increases. If the company succeeds in providing excellent customer service then the consumers opt to buy your product. It is not the only product that atttracts the consumers but also the maintenance part matters to them. The people the organization should work as a group and should have good coordination among them. The seniors should inspire and encourage juniors from time to time to do a good job. All the employees should follow the same culture and this increases the efficiency and ultimately demand for the product.

6. Physical evidence: When the product is introduced in the market, the consumers first look at the packaging, quantity, shape and take home product for which they have to pay and then only they decide whether to buy the product or not. This P of marketing is for the physical appearance and take a home product which makes the consumers realize that they have paid for something which is worth. This can be the outer packaging, style, fashion, etc. Many a time when people purchase insurance the product is intangible, but the papers/documents given to them after payment give them satisfaction and this is what called physical evidence to the consumers.

7. Process: This refers to the production of the good that gives equal quality in each lot of production. The producer should retain its quality so that each time consumers buy the product it has the same feeling. The company should not compromise with the quality and hence the process is important to retain its customers. The delivery of the service should be of the same quality all the time so that consumers get maximum satisfaction and a feeling that they are paying for the product which is worth it. The company should set a standard quality. Also, by the process, the company should minimize its cost and increase its efficiency. This will save both money and time of the company.

Thus, these are the 7Ps that Apple Inc can adapt to increase sales and demand for their product.