Question

How does Apple Inc. leverage international strategies?

Answer 1

Here is how Apple Inc. leverage International Strategies:

• Apple has been maintaining a consistent brand across the globe & cultures - In all the countries all the Apple product's are similar. The products, the branding & advertising and the website have similar clean & minimal design over the world. The language and visual has been consistent.
• Apple to leverage the International strategies has been utilising localisation to create consistent brand & customer satisfaction - It is known as the one size fits everyone. The brand has been providing consistent customer experience & the brand impression of the products has been similar across the globe.
• Apple Inc. to leverage international strategies has been using customised and personalised content to make customer happy & satisfied.
• Another major thing which Apple does is that for its website the content in other languages is translated by the local copywriters. It ensures the effectiveness due to the target language being similar to original English communication.

Apple Inc. has been using the differentiation strategy as well to deliver customer value which is high customer satisfaction using innovative products. Here are some of the products & services:

• These services include bringing new TV shows on Apple TV, bringing new games, Apple credit card and expanded services in the digital space.
• Apple TV +: The Apple team has brought new plans for entertainment and streaming space.
• The Apple TV will redesign on how users can find content withing Apple TV channels, it is AD free and has a personalised experience.
• The Apple Arcade will have mobile-based subscriptions for games. This will be present over 150 countries and regions across the World & making gaming experience from Apple.
• Apple Card - The CEO wanted to replace the wallet with Apple pay and recently mentioned that Apple card will surpass 10 billion transactions in more than 40 countries. In this, the users can sign-in on the application and can avail no-fee card in less time than expected.
• Apple News + - Apple have announced that it wants to integrate the Apple news platform and make it a leading news app. It says that $8000 worth of subscriptions with personalised services are being given out to all customers.

This differentiation makes the brand valuable & offers a competitive advantage to the firm.

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