Question

Hi, can you answer this question in more detail?

Subject: Business Policy and Strategy

The G2000 Group was founded by Michael Tien in 1980 in Hong Kong. The label G2000, first introduced in 1985, was positioned as a specialty clothing chain distributing fashionable men’s and women’s career wear. Today, the G2000 Group is a multi-brand specialty retailer offering an assortment of men’s and women’s apparel and accessories, operating under different labels: G2000 MAN, G2000 WOMAN, G2000 studio, BLAACK and At Twenty.

(1)

As for the situation analysis of G2000 company, it involves the following topics, shows your theoretical understanding, and uses Porter's 5 forces to analyze the external environment for the local market of Hong Kong.

(Words: 700)

• Threat of new entrants
• Bargaining power of buyer
• Bargaining power of supplier
• Threat of substitute product
• Intensity of rivalry among competitors

Answer 1

Porter's five force analysis model.