Question

Hi, can you answer this question in more detail?

Subject: Business Policy and Strategy

The G2000 Group was founded by Michael Tien in 1980 in Hong Kong. The label G2000, first introduced in 1985, was positioned as a specialty clothing chain distributing fashionable men’s and women’s career wear. Today, the G2000 Group is a multi-brand specialty retailer offering an assortment of men’s and women’s apparel and accessories, operating under different labels: G2000 MAN, G2000 WOMAN, G2000 studio, BLAACK and At Twenty.

(B)

As for the situation analysis of G2000 company, it involves the following topics, shows your theoretical understanding, and adopts RBV-VRIN to conduct internal resource evaluation for the local market of Hong Kong.

(Words: 700 Don’t direct copy)

• Value
• Rarity
• Imitability
• Non-substitutability

Answer 1

The G2000 is one of the reputed company and brand, which have already capture the clothing market in Hong-Kong as wel as other regions. The focused discussion is based on the performance of the company, which already had provided distinguished strageries in terms of its market share, customer demand, customer satisfaction, innovation, employee development, maintainace and variation. it has always focused on its target achivement. The main target of the company was to satisfy customer through its quality, cost, service and dedication. it has achived its target so far, which is projected through its no. of outlets.

Analysising the company's performance interms of RBV-VRINcharacteristics it can be explained a sbelow:

RBV( Resource Based View) is a strategy which shows the structureal appproch of the company. it uses its uniqueness as its resourse. G2000 is a company which has already focuse on its product.. so all the aspect related to the cloth production quality, vatriation, demand, requirement, service provied, sevice demanded due to the high performance all these qqualitative and quantitative aspects are taken as resource.

G2000's VRIN analysis in a table view.

G2000's reources and capabilities V R I N

market penetration

G2000's competitive advantage