Question

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Subject: Business Policy and Strategy

The G2000 Group was founded by Michael Tien in 1980 in Hong Kong. The label G2000, first introduced in 1985, was positioned as a specialty clothing chain distributing fashionable men’s and women’s career wear. Today, the G2000 Group is a multi-brand specialty retailer offering an assortment of men’s and women’s apparel and accessories, operating under different labels: G2000 MAN, G2000 WOMAN, G2000 studio, BLAACK and At Twenty.

(C)

As for the situation analysis of G2000 company, it involves the following four topics, shows your theoretical understanding, and adopts RBV-VRIN method to evaluate internal resources for the local market of Hong Kong.

( Words: 700 - Need to be original, Don't direct copy )

• Value: Resources that can bring value can be a source of competitive advantage. Keep in mind that not all resources are equally easy to obtain.

• Rareness: Resources that are available to all competitors rarely provide any significant competitive advantage.

• Imitability: An ideal resource cannot be obtained by competing businesses.

• Non-substitutable: An ideal resource cannot be substituted by any other resource.

Answer 1

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0The G2000 Company is Asia locale's clothes industry leader with realistic expertise in vogue vocation of men and women and simple wear. According to the G2000 Community, their company strategy is "To be the apparel industry leader by providing mass suspense with stylish commodity selling an opportunity better than consumers. G2000's diversification framework (one of the company methodology) makes reliable item development and configuration even as financially savvvy resources for assembling the companies dress lines. By and large, the G2000 Group has created four separate trade name lines to fulfill the demands and desires of the respective clients, i.e. G2000, G2000 Pink, G2000 Blu and G2 BLACK LABEL. Use Michael Porter's Five Forces System, ((1) providers, (2) purchasers, (3) new contestants and boundaries of section, (4) substitutes, and (5) industry contenders of G2000 Fashion Showcase industry contestants are examined below:

Buyer's negotiating strength: Buyer's haggling volume depends on the quantity of consumers in a given industry, their scale and purchasing ability. Buyers sensitivity represents the impact consumers have on an company. In this way the buyers' bartering volume in the market is strong on the grounds that all individuals in Hong Kong might be their shoppers in a more comprehensive view. Shoppers will usually discover elective products when the things are undifferentiated or they can mimic some separate items without any problem.

Supplier negotiating power: An agency that sells products in the same manner that governments often depend on manufacturers to deliver basic goods to the company. In reverse reconciliation or redistribution G2000 can obtain. For they may do in reverse joining, through procurement of texture plants and textile industrial facilities post. There are also secure advantages. They will minimize the costs of processing and services and will therefore decrease the quality of the products. In this way, it is usually acceptable to arrange win-win partnerships with suppliers, or to coordinate the usage of various providers to protect the needs of the two closes.

Substitute commodity threat: apparel steps in as an important requirement, and supplanting them is impossible to provide elective products. The risk of alternatives frequently influences cost-based competition, because replacement products can limit firms' ability to increase prices and boost edges within an industry. Many similar issues involve the proximity to new technologies that which lead to competition but increasingly specific and productive replacement products and administrations The possibility to replacements is small or negligible. Be it as it might, a few risks to consumers from various enemies may be as Relative money based interest and essence of replacement or Hexing expenses.

Rivalry strength among competitors: For a few causes, the rivalry between established competitors is intensified. Growth of the sector is weak leaving piece of the profits as the key route to growth. In addition to these days' exceptional ads, companies are faced with the challenge of retaining their own severe edge to have the choice to survive and be productive. Moreover, the competitors, Giordano and Bossini for example, are usually similar in size and power. We see their things as not splitting. Size economies allow the tendency to chop volume output costs crucial. Other perceived fashion organizations which manufacture abroad by subcontract employees include Esprit, Bossini, and Shanghai Tang. Esprit Bossini is the surrounding distributors and franchisers who are represented as typically more rooted slice of the pie compared with the neighborhood and like Benetton and Mango go the outside products with a comparable market. Accordingly, visiting clear impressions of various rivals in this extreme rivalry industry is critical for stamina. Since the organization began and produced in Hong Kong, the free financial zone economy of China well before its partnership and resulting in support of WTO exercises, G2000 is firmly of favored place as opposed to external contestants in the neighborhood showcase. This gives G2000 the knowledge, skill, and details about the individuals in China alongside the territory's social path and social practices. The organization's diversifying market expansion program also winds up becoming successful in various fields.

Conclusion - In the end, marketers will screen their world because the industry sectors are rising intensely and diverse. To change their promotional mix they would recognize and delicate the components of the highlighting and dangerous situation. Likewise, they will detect some risks and remove hazards from such modifications to take care of stamina.

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