What does social responsibility mean to a company? Why is social responsibility important? Why should your...

What does social responsibility mean to a company? Why is social responsibility important? Why should your department (marketing) be interested in it?

Expert Solution

The term social responsibility means that any company or an organisation has a duty towards the whole society to fulfill their needs and work on behalf of them.
Having a sense of social responsibility to work for the whole society rather than just for their own benefits, will help organization's in expanding their profits more by attracting customers to purchase from them. It builds up trust and confidence in the minds of customers. Thus social responsibility is very important for every organisation.
For the marketing department social responsibility becomes an important concern. A good marketing section of a company is responsible for communicating with its customers about the company's products and their requirements. As social responsibility creates a positive impact on all the employees, customers and the whole society, the marketing department must be interested in it to ensure that their company has a sense of duty and is responsible for it actions in front of the society.

Rahul Sunny answered 1 year ago

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