Question

The theme for HPAIR Kuala Lumpur this year is "Sustainable Disruption." Some say that in order to breakthrough and excel, disruption is often necessary to create a change in the world. Often times, however, these disruptions can be unsustainable, having unforeseen consequences. Provide an example to illustrate your understanding of this topic and whether you agree or disagree with the above sentiment. (300 words)

Answer 1

Sustainable disruption is the ideology through which the companies aim to develop while maintaining sustainability. One great example of sustainable disruption is the transition of retail from offline retail offerings to flexible, online shopping. Sustainable disruption even paved the way for innovative delivery options like the use of drones by Amazon. However, the retail industry needs to maintain this rate of sustainable disruption to keep the pace of evolution. in future, they need to cater to the ever changing needs of the millennials. Millennials in future may desire the shift of ownership to accessibility in retail sector. Instead of total ownership, they may desire the accessibility of the product via sharing. Retail sector needs to come up with ways to fulfilling these demands. This can be facilitated with the incorporation of sustainable disruption.

To avoid any kind of unforeseen consequences, the idea of sustainable disruption must be thoroughly brainstormed and evaluated before implementation. Mock setups can be created to conduct a pilot run of the implementation. This way, risks and dangers associated with the plan can be estimated and measures can be taken to subside them, before real-time implementation. The effectiveness of the plan can also be assessed through these means. Also the scalability of the plan must also be estimated to check if it can sustain the real-time implementation. After thorough rounds of testing, the real-time incorporation of this sustainable disruptive plan must happen.