Question

1.           impacts of technology include concerns over privacy and intellectual property protection.
2.           and consumers’ increasing use of the Internet have changed how people communicate and how marketers reach consumers.
3. The expanding opportunities for           are changing the relationship between marketers and consumers.
4. Through          , managers try to foresee the effects of new products and processes on the organization’s operations, on other business organizations, and on society in general.
5. Technology determines how society satisfies its          needs and has vastly improved communications.

   Fill in the blanks with words that would best complete the passage.

   Collaboration

   Technology assessment

   Basic

   e-commerce

   Mobile devices

   Technological forces

   Positive

   Negative

   Communication

   Physiological

     

Answer 1

Negative impacts of technology include concerns over privacy and intellectual property protection. (Makes Technology a double-edged sword)

Mobile devices and consumers’ increasing use of the Internet have changed how people communicate and how marketers reach consumers. (Evolution of technology and change in usage pattern of internet among the masses)

The expanding opportunities for e-commerce are changing the relationship between marketers and consumers. (A transition to the whole new platform of selling & marketing introduced to the consumers have evolved the relationship between consumers and marketers as well)

Through Technology Assessment, managers try to foresee the effects of new products and processes on the organization’s operations, on other business organizations, and on society in general. (Importance of Technology for assessing the feasibility of a business overall)

Technology determines how society satisfies its Physiological needs and has vastly improved communications. (Tapping of such needs by apt technology)