Question

6. a) Explain as an investor how you would apply the Four Factor Value Matrix by Matt Kuppers.

b) You are a startup consultant and your client is a cryptocurrency-based payment card provider. To date, the startup offers customers a payment card which enables them to buy, hold and send cryptocurrencies. The payment card is connected to a cryptocurrency wallet. They are looking to grow the customer base. What modification of the business model would allow them to grow revenue?

Answer 1

A)

Answer:- Four Factor Value Matrix by Matt Kuppers is.

Need	Frequency
Barriers	Scalability

As an investor, I will apply this matrix in the following ways:-

1) Need:- The company should have knowledge about the need of the customer and make the product and service available in the most effective way.

2) Frequency:-This determines the frequency of product exposure to customers using various forms of marketing strategy and making the customer aware of the products. Repeated exposure can create an interaction between customer and brand, more product knowledge, and a positive impact on purchase intention.

3) Barriers:- It relates to having good market knowledge and being aware of any obstacles that can block the company to enter a given market. The types of barriers can be technical challenges, economic size, government policy, costs, and competitors.

4) Scalability:- Determining how scalable are the business for future adaptation and changes for the company's growth and determine any error.

b)

The modification of the business model that would allow them to grow the business and revenue are:-

1) Can make more options available like fund transactions, shopping from the crypto card.

2) Developing on the blockchain.

3) Creating new cryptocurrency products like your own currency.

**Hi student, if you have any doubt you can ask me in the comment section.