Question

Marketing – Can you provide any examples of American businesses who have successfully marketed products in Tunisia? If so, please describe their marketing strategies and provide any images or links in an Appendix.

Answer 1

Q) Marketing – Can you provide any examples of American businesses who have successfully marketed products in Tunisia? If so, please describe their marketing strategies and provide any images or links in an Appendix.

Ans- There are many American businesses among them we can take an exam of Coca Cola. Coca Cola is known for the marketing startegies that they have adopted.

Internal Strategies: It means growth within the organisation with the use of internal resources. This includes expansion, diversification and Modernisation. Coca Cola has developed the product standard as per the culture and tradition.  

External Strategies: It means increase of profit and sales from other companies and not from internal operations. This includes foreign collaboration, merger and joint ventures. Coca Cola has collaborated with local popular firm or business in Tunisia. This helped to understand local laws and faith among Tunisia people. Coca Cola has colaborated with local companies so as to use their network.

Coca Cola also uses mix of undifferentiated and mass marketing strategies. Its product is liked by all age group. And it is ahead of competiors in Non Alcoholic beverages market. Coca Cola takes one brand strategies with taste the feelin campain all over its market and did the same in Tunisia.