Question

Experts state that consumer behavior and marketing go hand-in-hand. Do you agree that consumer behavior is essential to an organization’s marketing plan? Explain.

Answer 1

Explanation:

Research on consumer behaviour is so much important for marketing for business owners. Marketing strategy depends on behaviour of consumer as how the consumer will react to product and it's it's feature when it is introduced to them. Consumer particularly have different taste and approach towards same product so if consumer behaviour didnot analysed properly marketing will not work effectively. Understanding of consumer behaviour will help in marketing of product as what consumer seek and ask in products and how they will react to it. Suppose if particular group of consumer don't like non vegetarian material to be added in product and company purely focus on non vegetarian part of product than it will surely fail among these group. Consumer or buyer search for particular feature in product and if marketers do highlight that in promotion and marketing than it will surely going to be beneficial to marketer