Attribution theory suggests that people have a tendency to
search for the causes of their behaviour and others behaviour. The
perceivers take an active role to ascribe meaning to the actions of
others or themselves. They expain actions in two ways:
- Dispositionally: This means that they explain it by the
person's behaviour or personality. For e.g. you may find yoursef
oversimplifing an Uber driver's occasional bad behavior to his bad
temperament.
- Self-serving bias: Internal or dispositional aspects are used
to explain successes and external circumstances for failures.
- Defensive attribution hypothesis: Individuals hold on to a set
of beliefs and justify succeses or failures. For eg. the just-world
hypothesis - Good things happen to good people.
- Situationally: This means that they explain it by the context
or situation. This is an external attribution technique by which
the person explains the other person or the target's behaviour by
the context of the situation. For eg. Rapists often get an
explanation for their actions by attribution of blame to their
victims that they were there at the wrong time, dressed
provocatively.
- Cognitive structures: This is through the inferential sets,
schemas and frames of the person.