Select a product or service (e.g., beauty, fashion, nonprofit, food, etc.) and identify two advertisements that...

Select a product or service (e.g., beauty, fashion, nonprofit, food, etc.) and identify two advertisements that you believe are directly aimed at different demographics in the US. This could be based on age, social identification, ethnicity, religion, or any other major demographic category.

For each advertisement identify the demographic that you think it’s aimed and briefly (1-2 sentences) identify why you think it is aimed at them. And then compare and contrast the two advertisements considering the following questions:

What do you think about the adaptation of the same product/ service to different demographics? Are the representations fair/ appropriate/ ethical?

Do these ads risk alienating other groups who might see them?

What do these ads suggest about how we view ‘diversity’ between groups in the US?

Finally, we know that advertising and marketing efforts can both help and hinder public relations – especially because they can build an organization’s reputation or hurt it. What do you think are the public relations opportunities and risks posed by each of these ads?

Expert Solution

The ad is for Toyota Camry

The ad is a personalized ad for different racial groups in USA. One is for African-American consumers and other for Asian-American consumers. In the Toyota Camry advertisement, music was provided according to the racial group they are targeting and how they look at the car and analyse it. In African-American, the men and the child are from that racial group and in Asian-American, the man and the Child are from Asian-American racial group.

This ad is a beautiful creation of artistic creativity and how through a video ad samething which can perceive differently in different racial groups can be shown.It is fair and ethical representation of the racial groups. It has shown the African-American in positive note positive scale.The motto of the ad is how people in different race perceive a thing and in this case a car. Car is denoted as reflection of the personality and social upbringing of a person.These ads doesnot alienate other people but it has included them also. Other people and racial group can also learn about others through this ad.

keosha answered 1 year ago

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Select a product or service (e.g., beauty, fashion, nonprofit, food, etc.) and identify two advertisements that...

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